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4 Reasons Why Your Business Should Focus on UX in Web Design to Be Successful Online

May 30, 2023

Is your business struggling to convert traffic into leads? Well, when was the last time you tested it for user usability and experience?

Many businesses publish websites without taking user experience (UX) into account. This leads to poor conversion and analytics such as the exit page, will help you determine which pages need user interface revamp to improve UX. You’re probably wondering what UX is and why is it so important.

UX in web design contributes to how intuitive, easy to use, and visually appealing the website is. It translates to how users interact with the site. It takes the following factors into account:

  • Navigation
  • Accessibility
  • Usability
  • User’s needs and goals


There are different elements of the website that you should focus on to improve UX. These are:

  • Design: Focus on the layout, colors, typography, navigation structure, and page hierarchy. You also want to focus on how users interact with the website, its features, and how it responds to their input.
  • Content: User’s come to your website for certain information and should be able to find it with ease. Plan and structure your content to give users an effective user experience.
  • Accessibility: Making the website accessible for users with disabilities with features such as read-aloud, which turns the text on the page into audio for individuals with visual impairment.


As a site owner, you need to test the website frequently to ensure it delivers a positive user experience. Test for its usability and performance. Under usability and performance analyze its responsiveness, load time, content quality, and searchability.

Now, let’s look at why UX is important in web design.


Increases conversion

User experience directly impacts customer conversion. The more intuitive and user-friendly the website, the more likely it is to convert visitors into customers. Studies have shown that a well-crafted website that is user-centric impacts visitor satisfaction. You can increase your conversion up to 400% by incorporating an appealing and straightforward UX design.

Remember that many other businesses are offering the same services online, therefore you need to focus on the user interface to ensure a positive experience so it stands out amongst the crowd. Doing so will help you increase conversion.


Impacts search engine optimization (SEO)

Site owners work tirelessly to rank high on Google. But all your efforts will be in vain if your website doesn’t focus on UX. Google gives preference to websites that prioritize UX. A combination of UX design and SEO will help your site rank higher on Google as well as other search engines.

The UX design factors you should focus on include relevant content, a comprehensive site structure, and a user-friendly interface. These factors will help you rank higher, generate more traffic, and increase business.


Saves your business cost and time

Incorporating an intuitive UX design when creating your website can reduce costs and save time. By focusing on good UX design from the start of development you save up on development costs because there will be no immediate need to go back and overhaul the site to make it user-friendly.

Once the site is deployed you can keep maintenance costs down through proper user testing. This will help you tweak the website from time to time to ensure customer satisfaction and retention.


Builds trust and credibility in your business

Building trust and credibility online can be tough. A poor UX design makes it even more difficult as users will likely leave your website immediately after coming to it. With so many businesses online, you need to make sure you provide positive UX, which will prompt them to stay on the website and see what you offer. Once you’ve hooked them with your user-friendly website, you can let your content and its interface do the rest.

Trust and credibility help businesses generate more leads. Your website will thrive with business, but only if you provide great UX.


Final thoughts

User experience in web design is an important aspect that many businesses overlook. A website needs to be intuitive and easy to use for users. Users should have an enjoyable experience and interact with your site. This will ensure that they keep coming to your website.

Good UX also helps to create a positive brand image for the website, which can help to increase customer loyalty and trust. Which will lead to more revenue for your business. Therefore, focus on UX when developing your business website to be successful online.