Digital Marketing is also known as Online Marketing and refers to any efforts involving campaigns that can help a business promote their brand and get in touch with potential customers. This can include social media, email marketing, and even getting the website of the business reach a higher position on the search engines. This is known as search engine optimization which is a great organic way to drive traffic to the website of the business. Along with SEO efforts, there is also paid campaigns like PPC that most search engines and social media platforms offer which can be used to help improve the visibility of the brand and also bring about conversions for the product or service that you offer.
Digital Marketing can be helpful for both B2B (Business to Business) and B2C (Business to Consumer) companies, but the way it is performed differ for these two sections. The major difference is that B2B clients have a longer time to make their decision and the sales funnel is also a bit varied. Sales funnel is the journey taken by the potential customer before they become a recurring client. B2C customers most often respond to direct messages and short-term offers. The transactions when it comes to B2B sector is based on evidence and logic, whereas B2C purchases are more emotional that make a customer feel good after the buy. Decisions taken in a B2B sales process need the input of more than one person, but B2C purchases are the choice of a single customer.
Other very important types of Digital Marketing techniques that needs to be touched upon are Content Marketing, Social Media Marketing, and Video Marketing. SEO also comes into play when using the right content, as people are moved by words, and the right words in the right context can easily convert a passive potential customer into a returning client. The world wide web is full of sites that offer content, therefore if you are a business, it is not enough that you have a physical store, the virtual one i.e., your website is probably more important to drive sales. Once our team at Cactimedia sets up the website, having the right content that connects with people and makes them stay on the site with relevant and gripping information is essential.
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