who are we?

5 Web Development Trends to Look Out for in 2023

Jul 06, 2023

Did you know that there are over 1.5 billion websites online? The digital world is very competitive and with how easy it is to establish a website, you find more businesses going digital.

Website owners need to ensure that their website provides optimal user experience. To do that, you need to keep up with the latest web development trends. As technology evolves so do websites. You as a site owner need to tweak it from time to time to keep up with trends. We cover the five top trends in web development for 2023.

You will notice that these trends are not new, but we see them blowing up in 2023 with most online businesses utilizing them. So, let’s get into it.


Trend 1: Progressive web apps


Companies such as Uber, Starbucks, and Twitter are using the progressive web apps (PWA) framework to design websites. PWA is essentially an application in the form of a website. It enhances user experience. The best part is, users don’t need to download an app, they have access to it on the web.

PWAs offer users the same features that an app would, such as push notifications and offline access. Websites using it load faster, offering a seamless experience to users, which increases engagement and conversions.

Besides improving user experience, PWAs benefit business owners. It reduces website development and maintenance costs. Therefore, we can forecast many businesses implementing this web development trend this year.


Trend 2: Responsive web design


Over 58% of the global internet traffic was from a mobile device in the first quarter of 2023. We project the number to continue to rise in 2023 as mobile devices have made it easier for users to access the internet from anywhere.

You need to make sure your website is mobile-friendly with a responsive web design. The web development technique ensures that your website automatically scales to fit the screen from which it is viewed. This allows users ease in navigation, getting the information they want from your website without the hassle of zooming in or out.

Without a responsive design, the desktop website is not formatted for mobile devices. Therefore, users need to zoom in to read content or click buttons and links. Which makes for an unpleasant experience.


Trend 3: Artificial intelligence chatbots


Artificial intelligence (AI) has taken the world by storm. While technology continues to evolve, there is no time better than now for businesses to use it for their benefit. AI chatbots allow businesses to make the most of AI.

Customer experience is something every business looks to improve and you can do that with AI chatbots. The bots can tend to all your customer’s queries around the clock. AI comes in by leveraging customer behavior to provide them with the information they need. The technology uses machine learning to constantly study behavior, content, and data to ensure your customers enjoy their time on your website.


Trend 4: Single-page websites


Single-page websites are not new but we expect the web development trend to take off in 2023. The trend focuses on improving user experience by eliminating the need to navigate to different pages to get the information they want.

Single-page websites are one-page websites. Users can find all the information they need about your business on the page, it may require a little bit of scrolling, but that is a lot easier than clicking through to 4-5 different pages for relevant information.


Trend 5: Voice search optimization


With the popularity of virtual assistants such as Siri and Alexa on the rise, more users are using voice searches. Google’s data shows that 27% of searches from mobile devices are through voice searches.

Businesses have started to catch on to this trend and are revamping their content strategy to optimize for voice searches. They integrate common voice phrases used to search for products and services they offer within the content. Since the trend is fairly new, you can beat many of your competitors by doing the same.


Final thoughts

Websites continue to evolve and with them so do web development trends. Businesses need to keep up with the latest trends to meet online consumers’ expectations. Most trends focus on improving user experience with a major focus on their mobile experience since more people are accessing the internet from mobile devices. By implementing the trends we’ve mentioned above in 2023, you stay ahead of the curve and will delight users with your website.