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5 SEO Tips For Businesses Looking to Generate Traffic Online

Jun 19, 2023

Search engine optimization (SEO) is vital for a successful online business. Your marketing strategy needs a mix of organic and paid traffic. Relying solely on paid through pay-per-click (PPC) will drain your marketing budget.

Building up to generate organic traffic through search engines takes time. You also need to have a comprehensive SEO strategy, without one you won’t get results. To help you develop or improve your current strategy, we discuss the top SEO tips that all businesses should employ.


1.   Target the right keywords


Your whole SEO strategy revolves around keywords. Keywords are the specific words you target to rank for on search engines.

When picking the right keywords, you need to do extensive research. Tools such as Google Keyword Planner will help you identify the perfect keywords for your niche. You can also look at the keywords used by competitors.

When selecting the keywords, make sure you focus on a wide variety. By this we mean, don’t just focus on high-volume keywords. It will be difficult to rank high for them right away. So, blend in long-phrase keywords with shorter, high-volume ones.


2.   Write relevant content


Your content strategy will help generate organic traffic. It essentially revolves around the keywords you plan to target.

The content you produce needs to appeal to your audience and should be informative. Write a mix of short and long-form content that covers a variety of topics within your niche. Search engines prefer websites that offer in-depth, relevant information to visitors. This will help you surpass your competitors and rank higher on search engines.


3.   Optimize the relevant elements on your website


Optimizing the content on the page is not enough for search engines. You need to optimize the page title, description, and images on the page also.

By optimizing, we mean using relevant keywords in the page and image titles and descriptions. Search engines like this because it gives visitors an insight into the page. This is equally important for visitors since this will be one of the first things they see. For the page title, you want to keep the length between 50 to 60 characters while the description should be between 150 to 160 characters.

Image optimizing is more than incorporating relevant keywords in its title and description. You need to make sure you use high-resolution images, resizing them so they aren’t too big so it doesn’t affect your site load time. Also, be mindful not to overcrowd the page with too many images. Your site will look cluttered, and the pictures will overshadow the content.


4.   Decrease your site’s load time


Search engines give preference to websites that value user experience. They want to ensure that the sites that rank high give user’s a positive experience. One way to do that is by having a site that is responsive and loads fast. It should be easy to use and navigate on all devices.

So, how fast is fast enough? Ideally, your home page should load within three seconds. A second above that, and you’ll likely lose the interest of visitors. Google’s PageSpeed insights can help you determine the load time of your site and it also suggests improvements you can make to reduce load time.
You can do the following to reduce site load time:

  • Limit the use of JavaScript
  • Optimize all your images
  • Limit redirects and the use of too many plugins
  • Improve the code density


5.   Understand that SEO never stops


Reaching your desired search engine ranking takes time and a lot of effort. Once you reach there, the word doesn’t stop. You will need to continue to develop content and be on the lookout for emerging search trends to remain on top.

Currently, trends such as short-form videos on social media platforms such as TikTok and Instagram are a great way to generate traffic and link to your overall SEO strategy. So, stay up to date and continue to work on SEO if you want your website to continue to generate traffic.


Final thoughts


Focusing on SEO is a must if you want to bring traffic to your website. Therefore, you need to stay up to date with the latest SEO trends and techniques.

Remember that you need to be patient with SEO. Don’t expect results overnight. If you stay the course and apply the latest techniques, you should get results with time.