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4 Reasons Why You Should Have a Responsive Web Design in 2023

May 22, 2023

Is your website easily accessible on all devices? Did you know that more users today access the internet on mobile devices than ever before? A little over half the internet traffic globally in Q1 of 2023 was through a mobile device. So, what does that have to do with a responsive web design you ask?

Well, let’s first break down what a responsive web design is and then, look at why it is important in 2023. So, you prepare your website to provide the ultimate user experience and set it up for success.


Understanding responsive web design

Users access the internet from computers, tablets, and mobile phones, all with different screen sizes. They expect the websites they visit to scale up or down according to the device they access them on. Otherwise, it makes for an unpleasant experience.

Responsive web design is a method that involves coding the website, so it automatically scales images, content, and other elements on the website to the device’s screen from which viewed. It ensures that the users can view the content with ease without the need to scroll too much, zoom in, or resize anything at their end. A non-responsive website makes it difficult for users to navigate the website, leading to your business potentially losing customers.

Let’s look at ways a responsive web design helps your website.


Search engines prioritize mobile-first websites

Google and other search engines want users to have access to websites that provide the best user experience. With so many users accessing websites from mobile devices, they give priority to responsive websites. This way users get valuable content that they can easily access and view. Therefore, a responsive web design directly impacts search engine optimization.


Improves usability of the website

Time on page is important website analytics all site owners should pay attention to. It essentially tells you if the content on your website is relevant to the users. The longer users stay on your website, the more positive experience they have.

A responsive website contributes to a positive user experience as it makes the website accessible on all devices while making it faster and easier to navigate. For example, it makes buttons and links larger so visitors can click on them with ease, something that would not be needed on a desktop computer.

Users can access the information they want with ease, leading to them staying on the website longer. A positive user experience encourages users to come back to the website and improves your chances of converting them into customers.


One size fits all

Previously, many businesses maintained two sites for the same business. One for the desktop computer and the other for mobile devices. This helped them garner mobile audiences but raised the cost of web maintenance.

A responsive web design eliminates the need for a separate mobile website. It scales your only website to the size of any device that it is accessed on. Saving you money and time on maintaining two separate websites for the same business.


More chances of social shares

Social media gives users the power to share their opinion about anything they want with their network with just one click. You can use this to your advantage to generate traffic to your website by providing users with a positive experience on your website. This increases the chances of them raving about your site and sharing it on their social platform with their family and friends.

They would only do that if your website is responsive and gives them the same positive experience on all devices. Most responsive web designers make sure that the website is easily shareable on social platforms, so users can share it whenever they like on one or multiple social platforms.


Final thoughts

Whether you are developing a new website or redesigning an old one, having a mobile-friendly strategy is important. A responsive web design sets your online business up for success. It ensures that your website and its content are easily accessible for users viewing it on any device. It also directly impacts your SEO, since search engines give preference to mobile-friendly sites when it comes to ranking.

A responsive design will ultimately improve user experience and increases your chances of converting them into customers. This a goal that most online businesses want to achieve with their website.