Keyword research is absolutely essential for any SEO campaign and we at Cactimedia believe in not only ranking for relevant keywords, but also in constantly expanding our client’s keyword portfolios. Effective keyword research goes beyond just finding a list of keywords via a keyword tool; it also includes asking questions such as,
“Will searchers find what they are looking for on the website when they use these keywords?”
“Will they be happy with what they find?”
“Will traffic coming from this keyword benefit the business?”
“Is the website addressing what this user maybe looking for?”
A viable keyword research campaign at Cactimedia normally includes:
- Identifying keywords and batching them up in terms of search traffic, intent, language, region and difficulty.
- Identifying keywords with high search volume and low competition.
- Mixing the target keyword list with short tail and long tail keywords.
- Testing keyword viability through limited Google Adwords campaigns.