Keeping the 5-second rule in mind (new websites have a total of 5 seconds to grab the user’s attention), we made sure to state the website’s purpose and USP on the homepage above the fold with a descriptive banner and text. Further down there are quick links to guides, photo galleries, vendor directories, and a lot more.
what have we done?
From a usability perspective, the usability team at Cactimedia thought through the whole process and did a great job with how the information is structured. The top menu bar makes it easy to reach various sections of the website with ease. An elaborated footer area too provides helpful quick links.