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Top 5 SEO trends in 2020
Nov 28, 2019
With increasing competition online, this is the time to rethink your content marking strategies and invest in SEO. Search engines like Google have specific requirements that need to meet for websites interested in SEO. This is where SEO strategies come in handy.
To keep your website on par with others you need to make sure that you know all the SEO trends so that you can update your websites accordingly and make sure that prospects and clients find you easily in the search engine.
Snippets dominate more search clicks
Through the years, Google has evolved to deliver a better search engine experience for its users. Google has done this through the use of featured snippets.
Featured snippets are usually located at “Position 0”, which is above the #1 organic result.
In order to make the best use of this feature and drive more clicks to your websites, you would need to provide clear answers to frequently asked questions. Featured snippets are evaluated and boosted to the top depending on their quality, which google has a way of determining. As a fact, 54.68% of clicks from Google originate from featured snippets.
Featured snippets provide a great opportunity for content creators since it provides you with the ability to generate more traffic even if your website does not sit on the top position.
Influencers should be leveraged for SEO
People often feel inundated by intrusive ads because they don’t trust the source. People need information they can trust and authentic reviews. Because of this, we have witnessed the rise of influencer marketing. Buyers are much more likely to engage with a famous person whom they trust and follow. They are more likely to believe this person rather than an ad that they saw while surfing the web.
Hiring or partnering with an influencer can help boost traffic on your website as it will amplify the content reach. When developing your influencer marketing strategy, you must think of the type of content you want them to create and how it will link to your website It is also essential for you to partner with those influencers that are related to your industry and they also cater to the same audience.
Secure websites are a must
You must be thinking that how does this trend link to SEO, but it is very important for the website user experience. When visiting a web page, if a user does not feel safe it’s very likely for them to leave the website quickly.
It’s very important to enable the HTTPS protocol for your website. HTTPS gives the users a connection that is secure, encrypted and authenticated. Search engines like Google would probably give a little SEO boost to the websites that use HTTPS.
Mobile UX will determine your rankings
If a website does not have a mobile version, it has a high chance of losing most of its users in the following years because there is a growing trend of mobile webpages that will most likely get even more popular in 2020. This is because of the gain in popularity of mobile phones all over the world in the past decade. Studies show that 4 in 5 consumers conduct searches on search engines using their mobile phones.
Videos as a source of information
Just like voice searches, videos on the internet are also becoming more and more popular. Studies from Google prove that 6 out of 10 people would be more inclined towards watching online videos rather than television. This study proves that YouTube has now become the TV of the 21st century.
To attract more internet users, you would have to make use of keywords in the description or headline so that it guarantees that the video reaches the maximum number of people
SEO is crucial for a business if they want to be successful irrespective of the industry. If you are already familiar with these trends, then that’s great but it’s time to pay even more attention to them so that you can generate more targeted traffic from Google.
Edited By: Umar Saeed