In part 1, we talked about the strategy part of redesigning your website. If you missed it you can read it here
. In this post we will go over how to effectively plan your website redesign. So let’s jump into it.
Here are some questions that you need to ask yourself:
- What do you actually like about your current website?
- What don’t you like about it?
- Is your current website aligned with your business goals? If not then what aspects of it need to be changed?
- Is the look and feel of your website exuding trust? If not why not?
- Will you need to change your website’s domain name at all?
- What is your budget?
The questions above should give you quite a lot to think about, and once you have nailed down these questions with some degree of satisfaction, the next step is to consider which platform you want to use for your new website. If you have a particular platform in mind (like Wordpress or Magento) then ask yourself:
- Does this platform have a solid reputation?
- How good is their support (read a few reviews)
- What’s their uptime?
- What are its strengths and weaknesses?
You also want to preserve all the good stuff about your existing website, so some good questions to ask would be:
- What is my most shared, loved and viewed content?
- Which pages get the most traction?
- Which pages have the highest page ranks?
Be sure to plan out your site architecture. Think about primary and secondary layers of navigation and consider what content deserves to be placed in the primary navigation layer. We strongly recommend creating a sitemap before you begin the web design and development part. One good tool for creating sitemaps is https://moqups.com/
For SEO purposes, you would also want to think about your URL structure. If your website’s structure is changing then you would need to redo your URLs. However, if the structure is not changing then check if your existing URLs are SEO friendly. We recommend plotting all your URLs on an excel spreadsheet.
Read this insightful article from Search Engine Land on creating SEO friendly URLs: http://searchengineland.com/seo-friendly-url-syntax-practices-134218
And last but not least, plan your content strategy. Decide which content should be removed and which content should be kept and rewritten. Maybe with some of the content you would need to add call-to-actions to improve conversions, whereas with other content you might need to add more trust signals.